Portfolio
I have experience working with numerous small and medium businesses and non-profit organizations. Below are just a few examples of my recent projects. If you would like to see something specific, don’t hesitate to reach out.
To learn more about how I can help your business grow and be remembered, contact me.
Content Marketing
PW Lawyers is a small, Canadian law firm with longstanding expertise in personal injury law. They wanted to launch a blog to showcase their legal background and to attract new clients.
I worked with them to develop a blog strategy that would meet their business goals and address common challenges their clients face. I provided an overview of potential blog topics, and where they could distribute their content to reach potential customers. I also wrote a sample blog post to demonstrate how their posts should be informative, engaging, and persuasive.
Integrated Marketing
Grindaholiks is a full service entertainment platform helping artists to advance their careers. They provide a variety of services, including marketing and consulting. Therefore, it was imperative for Grindaholiks to establish themselves as a trusted source in the music and technology industry.
I created a 12-week strategic plan spanning content marketing, social media, and website SEO. To reach new audiences and develop a steady fan base, I helped them identify relevant content to share, where to distribute it, and ideal frequency for maximum impact. Because I believe in giving my clients additional value, I also included recommendations on how to integrate paid advertising and affiliate marketing into their overall strategy beyond the initial 12 weeks.
Marketing Strategy Implementation
A medium-sized client in the information technology and services industry was entering a new product segment. They needed help to re-position their brand, attract new clients, and re-establish themselves to their existing client base.
I worked with the client to develop a comprehensive marketing strategy and implementation plan. I helped them plan their website re-design and launch, developed a client outreach plan on social media, and created a communication plan tailored to existing customers. I also provided an integrated marketing plan to help the client promote their new product using interactive media and novel promotion channels.